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Creative Copywriter

  • Salary: £30000 - £45000
  • Contract: Permanent
  • Location: Guildford, Surrey
  • Industry: Agency
Job description You will be delivering distinctive and disruptive thinking and words for creative campaign concepts, engaging headlines and supporting long copy.

You will need to have solid creative agency experience and be confident in delivering intelligent and engaging copy for a wide range of client sectors. The client sectors include financial services, technology, FMCG and travel. The clients are varied and include the likes of Canon, Heathrow, EY, Sony, Nespresso, AXA, JPMorgan, Kenwood, RBS and Capita as well as numerous varied SMEs.

The role will require you to think conceptually and creatively while you produce short and long copy for advertising, digital, video, eDMs, websites, social and offline media, brochures and marketing and internal communication collateral.

Responsibilities -
* Producing copy and planning content across designated clients
* Planning, writing and editing high quality copy and copy platforms for different channels across all clients especially integrated campaigns and advertising
* Play a key role in the pitch and new business team and make presentations to clients when required
* Help investigate and distill client briefs, brainstorm and develop concepts and campaigns with the wider creative and account management teams

Essential Skills-
* Writing clear, persuasive and original and creative copy
* Creative thinking with lots of imagination, inspiration and ideas
* Experience and understanding of B2B + B2C clients
* Ability to adapt message platforms and copy for different vertical sectors and audiences segments
* Ability to write copy that's SEO compliant
* Ability to turn sometimes complex technical or financial content into easily understood and engaging copy
* Able to write within brand guidelines and a defined tone of voice
* Acute attention to detail
* Strong client facing communicator, confident in asking questions and leading client copy-briefing calls
* Happy working in a fast paced, deadline driven environment
* Strong aptitude to team work and building solid relationships with creative and account teams

The role requires a solid proven understanding of brand strategy, branding and value proposition development / key messages as well as creative tactical execution. Additional assets will be the experience and confidence to help write new business proposals and RFPs, brief design teams, freelance writers and external research companies.

Personality:
* Enthusiastic
* self-motivated
* passionate about building brands that wow and delivering strategies that work
* Responsive - quick to act, can respond to changing demands and deadlines
* Collaborative - communicative team player open-minded to work with others
* Real - says it as it is, lives in the real world, isn't egotistic or aloof
* Fun - enjoyable to work with, cheerful, upbeat, sociable with a sense of humor
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