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CRM Analytics Planner - Retail - FTC

  • Salary: £25000 - £30000
  • Contract: Contract
  • Location: South London, London
  • Industry: Fashion
Job description CRM Analytics Planner - Retail
6 month FTC (up to 12)
South London

A household retail brand are building out their digital team and would like a CRM Analytics Planner to join and support them

This is a really exciting opportunity to join such an iconic brand and have the chance to make your mark - as this is a new role it means you will have a real impact with your work. There is a very good chance this contract will be extended to 12 months

The Role

*Assist in delivering strategy through the use of analysis and customer segmentation
*Perform analysis to help target marketing efforts and overall marketing activities
*Financial analysis such as ROI calculation
*Provide regular KPl reports on performance of customer strategy and loyalty programme
*Support teams in the provision of clear campaign performance analysis
*Use customer analytics to support recommendations for future marketing promotions, customer events and loyalty programs

Skills Required
*It goes without saying that you are obsessed with data and marketing
*Experience in direct marketing selections and analysis driving increased revenue and profitability.
*Understanding and experience in building customer loyalty.
*Experience in development of CRM processes and systems.

It is essential you have the following

*SAS programming
*Data mining and database marketing using Siebel(preferred)/Oracle/Teradata/Business Objects etc
*Campaign Measurement (operational performance, incremental sales and ROI)

Please note: Due to a high volume of applications we can only get back to those who are successfully shortlisted
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