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CRM COORDINATOR

  • Salary: Negotiable
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Digital Marketing Coordinator - ECRM

Global Fast Fashion

London

Our client are a global fast fashion brand, based in central London. They are seeking a Digital Marketing Coordinator with strong ECRM experience.

Key tasks

Manage the email campaign process for multiple markets from strategy, segmentation & conception to build, broadcast and reporting
Undertake a comprehensive testing plan with the of continual improvement and learning in ECRM activities
Analyse weekly reports on email performance for previous week, suggest areas of improvements for the different ECRM campaigns, cross checking against email revenue targets
Implement internal /external data capture activities to build the brand database, making sure format and content requirements are met
Assist in monitoring agreed budgets for ECRM projects and use of the purchase order system
Liaise closely with the Brand Marketing, Retail Marketing, PR, Online, Creative and Retail Operations teams to align planning and guarantee integrated communications
Maintain critical oaths for all elements of specific ECRM projects
Regularly import new subscriber lists from various sources according to best practice
Research ECRM best practices to share with team
Weekly reporting on UK email KPI's revenue through omniture, share weekly updates and recommendations on performance
Support and report on the development of welcome journey campaigns

Skills

Entrepreneurial: ability to use initiative to scope projects without support and confidence in making decisions on potential revenue drivers and presenting to the business
Process driven and able to pick up technical aspects of using CRM software for segmentation and ad hoc data base queries
Ability to look at processes and find new ways to improve to create efficiencies
Experience of email segmenting and engagement RFM
Excellent knowledge of email marketing practices
Strong interest in fashion, trends and youth culture
Must be familiar with Excel and have good analytical skills
Good knowledge of coding html for emails and experience with Dreamweaver or similar
Experienced with email broadcasting tools
Extremely strong customer service orientation

For more information please do contact Jennifer Brown
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