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CRM Coordinator

  • Salary: £120 - £160
  • Contract: Freelance
  • Location: London
  • Industry: Fashion
Job description Freelance CRM Coordinator - 8 Weeks Rolling

Iconic Ladies Fashion Brand - Central London

Our client is an iconic fast fashion brand based in Central London. They are seeking an experienced CRM Coordinator, having worked extensively within retail and fashion.

Key Responsibilities

Plan and implement CRM Strategy I line with overall brand and digital strategy
Review and develop proposition of existing CRM programmes and lifecycle functionality. Continually optimising all aspects based on learnings from analysis and tests
Launch innovative, best in class CRM programmes for the brand, to acquire new and retain/reward customers across channels (e.g Welcome, Reactivation, and Repeat Purchase)
Utilise data sources to identify new and innovative ways to market to our customer groups across new and existing marketing channels
Support business goals and drive effective CRM decision-making across brand functions to improve overall customer experience
Deliver insight and actionable recommendations in response to a variety of key business projects to impact planning, increase sales and drive customer retention
Work with wide digital, trade and brand marketing teams to implement commercially viable and customer centric activity
Lead CRM reporting on programmes and overall email performance on a weekly, monthly and ad-hoc basis
Use knowledge gained through analysis to inform forecasts, budgets and CRM Direction (short/long-term)
Assist in BAU email deployment when required


Proven experience in CRM
Experience executing CRM campaigns and leveraging data driven research & analysis to drive strategic direction, best practices and process improvements
Experience in fashion/retail/marketing/digital preferable
Experience dealing with multiple stakeholders, managing multiple projects and prioritising tasks to meet business and3rd party deadlines
Self-starter who take ownership for their own projects and tasks with the ability to work quickly and efficiently with an excellent eye for detail and accuracy. Can do attitude and great initiative
Proficient in Excel
Strong communicator with good interpersonal skills

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