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CRM Manager

  • Salary: £35000 - £45000
  • Contract: Permanent
  • Location: London
  • Industry: Retail
Job description CRM Manager

A new luxury start up business in London are looking for someone passionate about CRM. The role involves developing the strategy across direct response channels with a focus on email to optimise campaigns. Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.


Your role will include:
*Ensuring we successfully execute, deliver and report on all email marketing campaigns in accordance with the strategy and testing calendar
*Maximising the lifetime value of our customers by delivering the smartest, best in class email experience
*Developing a test & learn plan for targeting creative and CRM messages, validate the results, and outline how to act upon findings
*Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
*Sharing insight and reporting results with the rest of the content and performance team, we're big on transparency and knowledge sharing
*Documenting everything, the learnings from today will pave the way for international expansion
*Customer Journey Mapping, analysing touch points with Trouva to maximise commercial opportunities
*Supporting and assessing the third-party initiatives


The ideal candidate is someone with:
*Experience that means when you look at HTML, it's not confusing in the least and you have a mobile first approach
*A working knowledge of CRM tools like Ometria, Adestra, Marketo, Mailchimp, Appboy etc. Facebook ads management a plus
*A highly analytical mind with advanced expertise in Excel, Google Analytics, Mixpanel, or similar platforms
*Experience with A/B testing & statistical validity
*Experience in retail marketing is an advantage
*Superb written and verbal communication and able to present results
*Proven ROI / campaign effectiveness experience
*4+ years' experience in a similar role
*A reporting line into Head of Performance Marketing
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Profiles Creative Finalists at the Marketing and Digital Recruitment Agency Awards 2017
23 Aug 2017
Profiles Creative Finalists at the Marketing and Digital Recruitment Agency Awards 2017
What an amazing time it is to be a recruitment agency! It’s cheers all round as we have just ...