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CRM Manager

  • Salary: £35000 - £45000
  • Contract: Permanent
  • Location: London
  • Industry: Retail
Job description CRM Manager

A new luxury start up business in London are looking for someone passionate about CRM. The role involves developing the strategy across direct response channels with a focus on email to optimise campaigns. Driving retention and customer loyalty, you will look after the lifecycle of campaigns including, segmentation, welcome and re-engagement programmes.


Your role will include:
*Ensuring we successfully execute, deliver and report on all email marketing campaigns in accordance with the strategy and testing calendar
*Maximising the lifetime value of our customers by delivering the smartest, best in class email experience
*Developing a test & learn plan for targeting creative and CRM messages, validate the results, and outline how to act upon findings
*Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
*Sharing insight and reporting results with the rest of the content and performance team, we're big on transparency and knowledge sharing
*Documenting everything, the learnings from today will pave the way for international expansion
*Customer Journey Mapping, analysing touch points with Trouva to maximise commercial opportunities
*Supporting and assessing the third-party initiatives


The ideal candidate is someone with:
*Experience that means when you look at HTML, it's not confusing in the least and you have a mobile first approach
*A working knowledge of CRM tools like Ometria, Adestra, Marketo, Mailchimp, Appboy etc. Facebook ads management a plus
*A highly analytical mind with advanced expertise in Excel, Google Analytics, Mixpanel, or similar platforms
*Experience with A/B testing & statistical validity
*Experience in retail marketing is an advantage
*Superb written and verbal communication and able to present results
*Proven ROI / campaign effectiveness experience
*4+ years' experience in a similar role
*A reporting line into Head of Performance Marketing
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