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Digital Marketing executive

  • Salary: Negotiable
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Digital Marketing Executive- Fine Jewellery Brand- London- £25-29k

My client is a London-based contemporary fine jewellery brand, internationally renowned for its cutting edge design. They are looking for a talented Digital Marketing Executive to join their growing team. This brand uses inspiration from music, fashion, literature and art to produce bold and glamorous collections, Their unique approach has won industry-wide recognition and is coveted by icons and idols, from music royalty to actual Royalty.

The Role:

As the Digital Marketing Executive you will create and manage all digital, promotional and creative strategies to increase awareness and traffic to the ecommerce site as well as drive engagement across social platforms, to ensure all platforms are optimised to hit KPI targets. You will also be responsible to report on all key metrics and evaluate ROI of marketing spend in relation to digital and social marketing.
The Digital Markting Executive will protect the voice and image of the brand through creating content and conversations that create a buzz. The brand are looking for a Digital Markeitng Executive who can connect with their target audience, push brand awareness and relevance and reinforce the brand's luxury positioning.


KEY RESPONSIBILITIES
*Manage all social media platforms, including Instagram, Facebook, Twitter and Pinterest promoting brand pillars and identity.
*Create, curate and manage all publishing content, ensuring content is highly creative, relevant, original and convey our brand message.
*Coordinate and manage daily activity for social media.
*Implement and manage a content calendar to ensure delivery of timely marketing campaigns and create a regular publishing schedule.
*Foster relationships with key social influencers (retailers, stylists, bloggers) for cross-promotion opportunities & takeovers.
*Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate, with the focus for converting followers into customers.
*Strategically direct traffic to our e-commence website via social channels and paid digital advertising.
*Manage the paid digital advertising budget.
*Analyse and monitor campaigns, continuously providing recommendations on how to further to drive brand awareness and engagement.
*To compile quarterly reports for management showing results (ROI), analysing key metrics and adjusting the brand strategy where needed.
*Work alongside Ecommerce Executive to manage digital marketing plan including PPC, SEO, AdRoll, as well as management of the external agencies.


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