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Digital Marketing Executive - Worldwide Travel Specialist

  • Salary: £26000 - £28000 + Discounted Travel & Excellent Benefits
  • Contract: Permanent
  • Location: London
  • Industry: Travel
Job description
Digital Marketing Executive (B2C) - Global Travel

My client is a leading travel innovator offering the world's best travel products and services to corporate travellers, leisure travellers, and tailor-made adventurers. Due to growth to they have an opportunity within their vibrant office for an enthusiastic and results-driven Performance Marketing Executive to join their dynamic and welcome marketing team.

The Role:
Based within stunning riverside offices in a vibrant Surrey/Greater London location this is a key role in assisting the Senior Performance Marketing Manager with the growth and optimisation of their online marketing activity. You will support with the implementation of new keywords and optimisation strategies and run weekly, monthly and ad-hoc reports for internal stakeholders.

*Implementation of PPC, Meta and re-targeting channels, optimising activity to drive profitable growth.
*Set up of new PPC campaigns and ongoing development of the accounts to improve performance
*Identifying keyword growth opportunities and ensuring adequate visibility on the existing keyword set
*Search query analysis to identify new keywords and potential negatives
*Active monitoring of the competitive landscape specifically on search and meta channels, sharing insights on regular basis with team.
*Reviewing competitor advertising to benchmark marketing activity
*Work within an agile team in a collaborative and fast-paced environment.

Skills & Experience
*Considerable experience of online performance marketing in B2C on large scale campaigns - Travel sector experience (desirable).
*Educated to degree level (or equiv).
*Strong project management - ability to manage and deliver multiple marketing activities at the same time.
*Experience in implementing PPC campaigns with the aim to drive growth and margin.
*Passionate about performance marketing with excellent analytical abilities.
*Experience of bid management and attribution tools.
*Great team player with strong interpersonal skills.
*Works well under pressure and thrives in a fast-paced environment.
*Excellent creative writing and communication skills.

This is an excellent opportunity to join a growing team who share a passion for worldwide travel and culture, where every day and every client is different.
Strong benefits,
discounted travel and travel incentives on offer! My client actively encourages a healthy work-life balance with a friendly, welcoming environment with ongoing professional development.

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