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Digital Marketing Manager - B2B

  • Salary: Negotiable
  • Contract: Permanent
  • Location: Hertfordshire
  • Industry: Agency
Job description Digital Marketing Manager B2B - Integrated Marketing Advertising Agency
Hertfordshire
£Excellent Salary

Our client is a successful Integrated Marketing Ad Agency with an ever-growing creative delivery reputation, we are looking to hire a proactive and driven Digital Marketing Manager with strong B2B experience to join a growing marketing team.

The Role

Work closely with the Commercial Director and the CMO, to help support all sales marketing activity
Support the ongoing execution and implementation of the marketing strategy and plan
Drive marketing initiatives that raise the awareness and brand profile of the company
Help identify new pipeline opportunities for sales through key lead generation initiatives

Tasks
Successful implementation of an integrated marketing plan and manage the execution of day-to-day marketing initiatives
Ensure a single integrated multi-channel approach across platforms with strong focus on digital and social channels
Oversee company's digital and social footprint including SEO, Website, Blog, Email, Paid Media, Social Media, Social Selling; Influencer Outreach and Inbound channels
Run Account based marketing campaigns across key target accounts in line with sales objectives
Earned media - ensure we maximise opportunity through awards, client advocacy, referral, social sharing.
Oversee PR & Media activity to drive awareness

Skills
3+ experience in a B2B marketing role - preferably agency side
Excellent understanding and experience of online channel - digital and social
Experience in content marketing & inbound marketing
Proven experience in driving lead generation with sales teams
Marketing Technology experience - CRM, Marketing Automaton, Analytics & Reporting
Good understanding of GDPR and marketing best practice
Demonstrable ability to deliver against targets and be metric driven
Proficient in MS office (desirable: adobe suite, HTML)
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