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Digital Optimisation Manager - Charity

  • Salary: £38000 - £45000 + Benefits
  • Contract: Permanent
  • Location: Haywards Heath, West Sussex
  • Industry: Charity
Job description A fantastic Global Health Charity who have recently re-launched their global website are seeking an experienced Site Optimisation & Conversion Specialist to support the global fundraising teams in achieving their goals online.

The Digital Optimisation Manager will be responsible for maximising conversion rates, donation values and online contribution by setting up continuous test and optimisation cycles and actively monitoring and reporting on key performance metrics, using findings to help fundraising teams make better decisions.

Key responsibilities:
*Work closely and collaboratively with all global individual giving fundraisers to embed a global approach to website optimisation, performance monitoring and conversion best practice.
*Devise continuous test and optimisation cycles to improve conversions and optimise content.
*Lead on the implementation of fundraising optimisation projects and support innovation activity
*Monitor and assess web analytics, reporting on key metrics and KPIs. Provide comprehensive regular status reports and recommend improvements to increase online donations and maximise the effectiveness of our fundraising websites.
*Keep up to date on the latest techniques to test and optimise website conversion rates.

Knowledge and experience:
*Experience interpreting and monitoring analytics for web and social media
*Experience of creating reports on key metrics and KPIs as well as producing and selling in business case for development/optimisation
*Demonstrable experience of using analytic and optimisation techniques to maximise conversion rates, donation or basket values and online contribution
*Knowledge of web analytics software (Google Analytics) and other multivariate optimisation software
*Knowledge and experience of SEO optimisation and producing accessible digital content
*Experience working with web- and email-based CMS platforms

This charity has beautiful modern offices very close to a main train station with fast and regular links from both London and Brighton.

Please get in touch with your latest CV outlining your relevant experience to be considered.

Many thanks,

Daisy Dowden
Senior Marketing Recruitment Consultant
London / Thames Valley

Specialists in creative recruitment. Our specialist divisions: Design, Digital & Client Services / Marketing & Ecommerce / PR & Communications / Fashion & Retail, recruit comprehensively for permanent, contract, and freelance candidates at all levels throughout the UK and internationally.
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