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Email Marketing & Content Executive - Hotels

  • Salary: £28000 - £32000
  • Contract: Permanent
  • Location: City of London, London
  • Industry: Travel
Job description
Are you an experienced about Email Marketing and Content Executive, with experience in the travel or luxury sector? This luxury hotel group are looking for an organised, experienced Email Marketing and Content Executive to join their team and deliver effective email marketing for the company and to drive reservations through the brand's website. The Email Marketing and Content Executive will be responsible for all email activity and will produce all email performance reporting, playing an essential part in the consumer and travel agent marketing.

Key responsibilities

Develop email plan and manage its execution, using segmentation techniques
Manage the relationship with the email service provider
Analyse and report on all email send outs and produce detailed performance reporting against agreed KPIs
Deliver operational improvements across the email channel
Liaise with external creative agencies to enhance email designs
Enhance lifecycle programme by delivering timely, personalised emails to the database
Make updates and enhancements to online content to improve conversion and drive reservations
Use the CMS to publish web copy and imagery
Work with external content writers and agencies to deliver content
Work with other E-Commerce team members to deliver an acquisition, conversion and retention strategy

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