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Email Marketing Executive

  • Salary: £25000 - £30000
  • Contract: Permanent
  • Location: Brentford, Middlesex
  • Industry: Leisure
Job description JOB PURPOSE

Work alongside the E-commerce, Commercial, Film, Retail, Customer Service and the Marketing Teams to build and implement email campaigns to improve existing customer activity, loyalty and retention.

KEY RESPONSIBILITIES
*Ownership of the production and execution of all ecomms including email campaigns including marketing and service emails
*Ownership of redesigning of email campaigns including template and content
*Working with agencies involving artwork, and copywriting within time and budget constraints
*Send Consistent Brand led value propositions with compelling messages that influence engagement and transactional KPI's.
*Working with the Commercial, Marketing, Film and Retail Teams on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
*Analysing data regarding consumer patterns and trends
*Supporting business growth through the preparation and execution of marketing objectives, developing business cases and monitoring costs
*Defining, testing and refining email campaigns to drive churn reduction and
increase customer frequency and value
*Accountable for the timely execution of all existing customer communications
*Ensure integrity of client & customer data is withheld and adheres to privacy
laws & codes of conduct
*Support departmental projects as required


ESSENTIAL ATTRIBUTES & EXPERIENCE

Technical Knowledge & Experience
*A good understanding of e-CRM - including the development, design and execution of email campaigns.
*Ability to manage complex multiple campaigns - ensuring delivery if accurate, timely and within budget.
*Experience with B2C cross-channel marketing platforms.
*Analytical in approach with the ability to report on results in a clear and concise way
*A comprehensive understanding of the full media and marketing mix and how they can be harnessed and improved to increase response.
*A good understanding of digital media communications
*Creative - in the ability to understand what creative works well as well as the ability to problem-solve
*Highly proficient in the use of Office applications, email and reporting tools.
*Experience in the implementation of an ecomms platform will be deemed an advantage.

Behaviours
Making an Impact
*A good understanding of customer communication channels and segmentation
*Highly results-driven, numerate and commercially aware to ensure that all activity can be measured for its ROI
*Possesses strong interpersonal skills in order to influence and gain credibility at all levels
*Enthusiastic, confident and good professional integrity
Thinking it Through
*An interest in film and the film industry
*Flexible in approach and keen to learn and grow the role
*Demonstrates an analytical approach and uses this insight to improve ways of working and business delivery
Working Together
*Communicates effectively with a range of people both internally and externally
*Good at relationship building and cross functional working.
*An excellent team contributor
Being Action Focused
*Proactive and action-orientated to get the job done.
*Ability to work to tight deadlines and willingness to go beyond the call of duty to get the job done
*Good project Management and time management skills to be able to prioritise and balance many projects at one time and to deliver projects on time, on budget and at a high quality.
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Profiles Profile: Lucy Dudley
31 Jul 2017
Profiles Profile: Lucy Dudley
We've interviewed our Freelance Champion Lucy Dudley to see what life is like as an Associate Manage...