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Email Marketing Executive

  • Salary: £25000 - £30000
  • Contract: Permanent
  • Location: Brentford, Middlesex
  • Industry: Leisure
Job description JOB PURPOSE

Work alongside the E-commerce, Commercial, Film, Retail, Customer Service and the Marketing Teams to build and implement email campaigns to improve existing customer activity, loyalty and retention.

KEY RESPONSIBILITIES
*Ownership of the production and execution of all ecomms including email campaigns including marketing and service emails
*Ownership of redesigning of email campaigns including template and content
*Working with agencies involving artwork, and copywriting within time and budget constraints
*Send Consistent Brand led value propositions with compelling messages that influence engagement and transactional KPI's.
*Working with the Commercial, Marketing, Film and Retail Teams on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
*Analysing data regarding consumer patterns and trends
*Supporting business growth through the preparation and execution of marketing objectives, developing business cases and monitoring costs
*Defining, testing and refining email campaigns to drive churn reduction and
increase customer frequency and value
*Accountable for the timely execution of all existing customer communications
*Ensure integrity of client & customer data is withheld and adheres to privacy
laws & codes of conduct
*Support departmental projects as required


ESSENTIAL ATTRIBUTES & EXPERIENCE

Technical Knowledge & Experience
*A good understanding of e-CRM - including the development, design and execution of email campaigns.
*Ability to manage complex multiple campaigns - ensuring delivery if accurate, timely and within budget.
*Experience with B2C cross-channel marketing platforms.
*Analytical in approach with the ability to report on results in a clear and concise way
*A comprehensive understanding of the full media and marketing mix and how they can be harnessed and improved to increase response.
*A good understanding of digital media communications
*Creative - in the ability to understand what creative works well as well as the ability to problem-solve
*Highly proficient in the use of Office applications, email and reporting tools.
*Experience in the implementation of an ecomms platform will be deemed an advantage.

Behaviours
Making an Impact
*A good understanding of customer communication channels and segmentation
*Highly results-driven, numerate and commercially aware to ensure that all activity can be measured for its ROI
*Possesses strong interpersonal skills in order to influence and gain credibility at all levels
*Enthusiastic, confident and good professional integrity
Thinking it Through
*An interest in film and the film industry
*Flexible in approach and keen to learn and grow the role
*Demonstrates an analytical approach and uses this insight to improve ways of working and business delivery
Working Together
*Communicates effectively with a range of people both internally and externally
*Good at relationship building and cross functional working.
*An excellent team contributor
Being Action Focused
*Proactive and action-orientated to get the job done.
*Ability to work to tight deadlines and willingness to go beyond the call of duty to get the job done
*Good project Management and time management skills to be able to prioritise and balance many projects at one time and to deliver projects on time, on budget and at a high quality.
Profiles Creative Finalists at the Marketing and Digital Recruitment Agency Awards 2017
23 Aug 2017
Profiles Creative Finalists at the Marketing and Digital Recruitment Agency Awards 2017
What an amazing time it is to be a recruitment agency! It’s cheers all round as we have just ...