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Email Marketing Executive

  • Salary: Negotiable
  • Contract: Freelance
  • Location: London
  • Industry: Retail
Job description Freelance Email Marketing Executive, Premium Retail

Leading international British retail brand that have a strong focus in home furnishings seek an experienced email marketing executive to join their team on a freelance basis.

As the email marketing executive, you will be responsible for briefing, sending and reporting on all email marketing activity to drive conversion. You will be working closely with the digital designer and be up to date with email best practices, trends and competitors ensuring the brand is at the forefront of email marketing.

This a full time Freelance Email Marketing Executive position, where you will be based in the head office, to start ASAP on a rolling contract basis, minimum for a month.

The Email Marketing Executive responsibilities:

Work closely with the in-house copywriter to brief email copy, and the website team to optimise product selection in emails.
Set and maintain the email testing plan, ensuring we're constantly optimising our email comms.
Report on email activity, using the ESP and Google analytics.
Set up and optimise our triggered emails, working closely with the CRM Manager.
Work with the Digital Marketing Manager and CRM Manager on the data side/segmenting of the ESP.
The ideal Email Marketing Executive:

Relevant experience in an Email marketing role, preferably in retail.
Experienced using Email service provider/s to create and send emails, preferably Cheetahdigital CCMP.
Experienced with analysing email activity using Google Analytics or similar tools.
Experience in adjusting email templates using HTML or CSS.
Experience with Automation and triggered campaigns.
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