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European Marketing Manager

  • Salary: £40000 - £45000
  • Contract: Permanent
  • Location: City of London, London
  • Industry: Leisure
Job description European Events & Marketing Manager, Retail App
£45,000-£45,000 + bonus

Located in the heart of London this global retail data app allows brands like Unilever, Coca-Cola and Samsung understand how their products are performing in stores in real-time. The European events and marketing manager will play a pivotal role in implementing European marketing strategy, alongside the CMO and Local Support, with the primary objective and accountability for generating opportunities (both new and existing customers) for the sales teams.

The European marketing manager will have experience in generating opportunities through a variety of channels including, but not exclusive to, gated content distribution, trade shows, owned-conferences & events, email, referrals, direct mail, social and digital.

The European Events & Marketing Managers Responsibilities:

*Continual testing and optimisation of online and offline opportunity generating activities to improve conversion rates of campaigns
*Event management for the company's owned events (such as conferences and roundtables) with the support of local teams
*Copywriting for reports, newsletters and email communications
*Use Salesforce to report on the successes of campaign and opportunities generated
*First point of contact for local Sales and CSM teams for all marketing related enquiries
*Analysis of marketing activity conversion in collaboration with Business Intelligence Team
*Secure attendance and/or speaking opportunities at events that applicable stakeholders will be attending for the management team

The Ideal European Events & Marketing Manager:

The successful candidate will have 4+ years' experience working across a range of marketing disciplines
*Experience managing marketing budgets, keeping within budget and working towards CPO (Cost Per Opportunity) metrics
*Results focused, with a thirst for hitting financial and opportunity generation targets
*Strong analytical and project management skills
*Personable and approachable who enjoy building relationships with suppliers and colleagues across multiple territories would fit in well to this role
*The candidate must be willing to travel to offices in Paris, Milan and Madrid on occasions
*Experience using Salesforce and Pardot would be advantageous
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