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Freelance Digital Marketing Manager - Luxury Retail

  • Salary: £200 - £250 + negotiable day rate
  • Contract: Freelance
  • Location: London
  • Industry: Fashion
Job description Freelance Digital Marketing Manager - Luxury Skincare
London
3 Month Rolling

A luxury skincare brand is looking for an experienced Digital Marketing Manager with extensive experience driving ROI positive marketing campaigns for ecommerce via various online channels including SEM, display, social networks, affiliate networks, email etc. With a particular focus on new customer acquisition, the role requires extensive knowledge of online marketing best practices and a proven track record of delivering conversions

The brand has aggressive growth plans over the next few years so you will play a large part in making that happen. Managing 1 initially, there is good scope to develop and build out a team

The Role

* Plan and execute the digital strategy within budget
* Manage the PPC agency to steer and execute strategy across international markets
* Lead SEO content and optimisation strategy in-house whilst also guiding technical on-site SEO improvements with the Ecommerce Operations team
* Oversee the development of the affiliate marketing strategy, with a particular focus on a content strategy
* Build influencer relationships and manage strategic campaigns
* Manage the CR0
dynamic content as well as regular brand messaging
* Deliver positive ROI display campaigns
* Develop site navigation efficiency
* Measure and report on the success of digital marketing efforts
* Work closely with the brand marketing team to co-ordinate marketing activities

Skills Required

* 4+ year's online marketing experience
* Proven history managing positive ROI campaigns across all Digital Marketing channels
* Highly organised and the ability to think outside of the box
* A beauty background would be ideal but other luxury will be considered - you must be very keen to work in this industry
* Passionate, entrepreneurial and keen to grow within a company
* Experience in Google Analytics and Adwords

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