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Freelance - Email Marketing Executives

  • Salary: Negotiable
  • Contract: Contract
  • Location: Weybridge, Surrey
  • Industry: Leisure
Job description We are recruiting an urgent Email Marketing Executive for a 3-month Freelance contract. Our client is a VIP Luxury travel provider based in Surrey, who are ramping up for a 6 month advertising campaign, we are looking to speak with strong email marketing executives with esp's hands on experience.

*To manage all stages of the day to day creation of consumer email marketing, often using existing dynamic email templates. You will gather, develop, and build content for emails and work with respective internal stakeholders
*To implement the annual email communications plan in line with overall commercial and marketing objectives, ensuring that the content and branding is correct and consistent
*Responsible for all the technical development and build of all email communications - to include excellent HTML technical knowledge inclusive of coding for dynamic content, editing, testing and deployment
*To work closely with the UK & Ireland Senior Data Analyst on a day to day basis, briefing campaign selections, segmentation, testing and dynamic requirements for email campaigns
*You will be responsible for the Email Test strategy and proactively suggest ways in which we can optimise email performance (testing the usability/accessibility of emails in various clients and platforms as part of a full QA process. Testing for spam scoring and rendering across all major email clients and browsers and troubleshoot to fix bugs before sending)
*Collate weekly email reporting and report on key insights and trends to input into overall recommendations for email marketing strategy to continually improve email effectiveness
*Manage the automated and triggered Lifecycle emails to keep information current. As well
as being the lead on new email projects and strategies to better communicate with our
guests
*Responsible for monitoring competitor email and other sector activity on an ongoing basis
and identify areas of good practice that can be built upon
*Advise on email best practice to enable evolution of all email assets and templates

Profiles Creative is acting as an Employment Business in relation to this vacancy.
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