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Freelane - Online Markeing Executive

  • Salary: Negotiable
  • Contract: Contract
  • Location: London
  • Industry: Retail
Job description Freelance - Online Marketing Executive

Global Retailer

Urgent requirement for a freelance Online Marketing Executive for a Global Retailer.

Key Tasks

Manage Affiliate Marketing, PPC and Display advertising relationships, liaising with the various parties around new opportunities and strategy to build the affiliate scheme and paid search activity.
Communicating promotional and other activity to Affiliates and Paid Search agency to support activity and reach revenue targets
Regular analysis and reporting of website traffic and initiatives, using Google Analytics & Excel, with recommendations for actions & improvements
Working alongside the Product Administrators to ensure promotional changeovers are delivered on schedule and all agencies are up to date with activity
Work in conjunction with team to ensure the website is optimised for SEO when necessary
Support online marketing ream to increase traffic as required

Essential Skills

Ideally you will have a basic e-commerce knowledge, as well as experience in affiliate marketing, PPC and display advertising and a good understanding of SEO
Proven experience in reporting and analysis of website traffic and initiatives
Experience managing agencies
Proven experience in web marketing in a high turnover e-commerce B2C retail environment
Technical knowledge of web tools and processes with experience in devising and managing online marketing campaigns
Strong copy writing skills
Retail, Fashion or travel background ideal although not essential
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