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Group Head of Digital - Global Entertainment

  • Salary: £75000 - £85000
  • Contract: Permanent
  • Location: London
  • Industry: Media
Job description

Group Head of Digital

Global Entertainment

London

Our client is a global entertainment company based in West London. We are looking for a Group Head of Digital to define the future strategic direction of the group ecommerce channels and digital data.

Key Tasks

Define and manage the delivery of the group ecommerce strategy, ensuring it fully exploits the potential of the groups brands in the digital world

Manage the ecommerce channels and tools to ensure a high-quality user experience and look & feel, and maximized opportunities to sell and conversions, staying on top of all major developments in the space

Design and implement the group data strategy to fully exploit the commercial potential of the group digital data

Implement data management platform capturing and integrating digital contacts from various sources to build a 360-customer view

Design and implement a strategy for individualised, personalised and automated cross-channel (email, SMS, mobile, web, push, beacon, etc) Interactions and experiences in the customer lifecycle

Translate customer & data insights into propositions to drive incremental business and cost optimization


Skills

Experience of working in an ecommerce environment at a strategic level - ideally within online retail, adjusting digital strategies to meet changing market and competitive conditions

Experience of managing and running a high-volume online retail / ecommerce
transactional) solution

Experience in managing multiple ecommerce sites, driving website development projects


Commercially astute with a proven ability in strategic planning and implementation

Track record of Improving KPI's including revenue growth, traffic and conversions

Excellent understanding of internet, social media and mobile digital trends

Thorough knowledge of ecommerce proprietary solutions/ systems & environments

Knowledge of SEO, web site performance, load testing and monitoring & analytics, eCRM, CMS

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Profiles Presents: The Road to Ecommerce
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Profiles Presents: The Road to Ecommerce
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