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Group Head of Digital

  • Salary: £72000 - £78000
  • Contract: Permanent
  • Location: South West London, London
  • Industry: Marketing, Leisure
Job description Group Head of Digital, Entertainment and Leisure
£72,000-£78,000

Leading entertainment brand seeks a Group Head of Digital to join their digitally savvy team.

Joining this leading entertainment brand as the Group head of digital you will define the future strategic direction of the Group ecommerce channels and digital data and manage the delivery of the strategy. This brand is a market leader in the UK and internationally and have a great reputation for always being forward thinking. As the group head of digital you will be joining a team of 9 to manage and will be given some great benefits and offer one of the best bonus schemes in their sector.

Group Head of Digital Responsibilities:

*Design and implement the Group data strategy to fully exploit the commercial potential of the Group digital data
*Manage the ecommerce P&L's to meet sales and revenue targets
*Design and implement a strategy for individualised, personalised and automated cross-channel (email, SMS, mobile, web, push, beacon, etc.) interactions and experiences in the customer lifecycle.
*Translate customer & data insights into propositions to drive incremental business and cost optimization.
*Implement a data management platform capturing and integrating digital contacts from various sources to build a 360°customer view
*Effectively manage 3rd party agencies and suppliers

The ideal Head of Digital:

*Experience of working in an ecommerce environment at a strategic level - ideally within online retail, Travel or Media adjusting digital strategies to meet changing market and competitive conditions
*Proven experience of managing multiple projects simultaneously to timescales and budget; ideally PM qualified
*Proven management experience with the ability to lead matrix teams across multiple departments and different territories
*Experience in managing multiple ecommerce sites, driving website development projects
*Track record of improving KPI's including revenue growth, traffic and conversions
*Knowledge of SEO, web site performance / load testing and monitoring / analytics, eCRM, CMS

*Please note this position will require European travel every 6weeks for 1-2days at a time
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