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Head of CRM & Loyalty - Luxury Retailer - London

  • Salary: Negotiable
  • Contract: Permanent
  • Location: London
  • Industry: Marketing, Fashion
Job description Head of CRM & Loyalty - Luxury Retailer

This luxury brand remain very much at the forefront in terms of luxury brands globally, and as part of their ongoing journey to achieve even greater personalisation in their communication and loyalty, we are looking for an established (Senior) CRM Manager or an existing Head of CRM & Loyalty, to take on full strategic ownership of their CRM and Loyalty program, whilst overseeing the seamless delivery on global scale.

Please note this is a senior leadership role and you will need to have demonstrated strategic ownership within a similar function.

Head of CRM & Loyalty - Luxury Retailer

Reporting into the CEO, the Head of CRM & Loyalty is part of the senior management team we are looking for a proven leader who can bring innovative ways of building the customer base and equally importantly, retaining them.
This is a great opportunity to lead the development of an industry leading CRM and Loyalty programme, using traditional routes to the customer as well as the opportunity to develop thought provoking propositions and compelling acquisition and retention
programmes. The role leads the customer insight, direct marketing and loyalty teams but with real autonomy where creativity and commerciality is encouraged.

Role Overview

Direct management responsibility for insight, loyalty and direct mail teams, this role will lead a number of exciting change projects.
Responsible for driving and overseeing the implementation of a real time personalisation solution
Re-launch of the loyalty programme with a market leading proposition and functionality
Lead on segmentation strategy working with the marketing and content teams to implement
Leading the strategic implementation of a DM programme and in-store collateral
Identify and deliver new opportunities in insight, marketing and commercial whilst championing the businesses data-first approach
Work directly with the Board to ensure the CRM strategy is in line with the UK business strategy, ensuring realistic targets are met
Empower the team and business in its entirety to truly understand the customer in every part of their working day
Find new customer strategies such as lifecycle trigger points and detailed insights as to why customers leave/join etc
In conjunction with the Senior Marketing Manager ensure all customer communications are relevant, targeted and effective


To Apply
For your chance to be part of this slick, forward thinking and digitally invested business, please send your CV via the link on this portal.

Profiles Creative is acting as an Employment Agency in relation to this vacancy.
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