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Head of CRM - Beauty/Skincare

  • Salary: £70000 - £75000
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Head of CRM - Beauty/Skincare
London (some travel)

A very much loved and well-known beauty/skincare brand are recruiting a Head of CRM to join their marketing team. You will be responsible for CRM & Email strategy as well as building a new loyalty scheme

As well as a competitive salary, you can expect benefits inc; flexible working, money for health & wellbeing, discounts, sample sales and more. They really are a great company to work for

The Role

*Lead, plan and implement a brand-new loyalty programme
*Lead and deliver campaigns across channels (store / online) to deliver revenue through both new customer acquisition and retention
*Manage a £1m+ budget
*Lead, manage & inspire the CRM and E-Marketing teams
*Manage all external agency partnerships and look for new areas to build

Skills required

*A strong background in CRM - must be from a beauty or retail background
*Solid experience with data - segmentation, targeting, measurement
*Experience of designing and deploying and/or managing a loyalty programme
*A track record of designing and delivering multi-channel, multi-touch point communication campaigns (email, DM, SMS, VIP events etc.)
*Agency and project management experience
*Passion to work in the beauty industry
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