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Head of Marketing- luxury fashion

  • Salary: £65000 - £67000
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description HEAD OF MARKETING - Mat Cover- Leading Luxury Brand- £64-7K

My client is leading modern luxury British heritage brand, who are on the lookout for a talented Head of Marketing to join them at an exciting period of growth and change. They are a global brand, with showrooms in Europe & New York. They have an entrepreneurial spirit and a positive working culture.

Objectives of Head of Marketing

This key role is responsible for the implementation of brand marketing strategies through the development and delivery of the annual marketing plan.

*To successfully lead and manage the brief, concept and delivery of all brand marketing campaigns for both new and existing customers
*To generate increased awareness of the brand and traffic in all channels.
*To proactively lead, manage and develop the Marketing Team
Key Responsibilities:

*Ensure full functional synchronization with the overall company strategy - markets, products and messages.
*Proposing, planning and designing 4 to 5 marketing campaigns annually.
*Maintain a thorough understanding of the luxury/premium market
*Research luxury/premium customer data to provide clear customer insight.
*Branding - ensuring consistency in how brand devices are used, and what the brand looks like
*For each campaign, responsibility for the brief, concept and content development (working together with and taking direction from Creative Director as required),
*Asset development and delivery, and ensuring coordination with other functions - in particular Commercial, Visibility, Design, Merch and PR.
*Implement and oversee execution of global marketing campaigns via all media channels.
*Develop and manage advertising, agency and media partnerships.
*Managing and working effectively with external partners and agencies as and when required.
*Define brand KPI's for each marketing program, monitors and assesses them (ROI, brand awareness, brand tracking
*Develop individual country or regional marketing plans.
*Implementation of all marketing-related digital marketing & social media, working hand in glove with the ecom team
*Work with design team on any product lead programs.
*Internal communication of key marketing initiatives and
*Build both new consumers and increased loyalty with existing customers
*Develop and deliver ever-more effective trade marketing support, to outlets and wholesale in particular.
*Increasing support provided for store events
*Create and manage the communications schedule for the Marketing team.
*Develop social media strategy.
*Ensure the effective line management, support and development of the Graphic Designer, Trade Marketing Manager and Marketing Assistant
*Budget management and accountability
*Directly responsible for the P&L of the marketing budget
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