Accessibility Links

Head of Marketing- luxury fashion

  • Salary: £65000 - £67000
  • Contract: Contract
  • Location: London
  • Industry: Fashion
Job description HEAD OF MARKETING - Mat Cover- Leading Luxury Brand- £64-7K


My client is leading modern luxury British heritage brand, who are on the lookout for a talented Head of Marketing to join them at an exciting period of growth and change. They are a global brand, with showrooms in Europe & New York. They have an entrepreneurial spirit and a positive working culture.

Objectives of Head of Marketing

This key role is responsible for the implementation of brand marketing strategies through the development and delivery of the annual marketing plan.

*To successfully lead and manage the brief, concept and delivery of all brand marketing campaigns for both new and existing customers
*To generate increased awareness of the brand and traffic in all channels.
*To proactively lead, manage and develop the Marketing Team
Key Responsibilities:

*Ensure full functional synchronization with the overall company strategy - markets, products and messages.
*Proposing, planning and designing 4 to 5 marketing campaigns annually.
*Maintain a thorough understanding of the luxury/premium market
*Research luxury/premium customer data to provide clear customer insight.
*Branding - ensuring consistency in how brand devices are used, and what the brand looks like
*For each campaign, responsibility for the brief, concept and content development (working together with and taking direction from Creative Director as required),
*Asset development and delivery, and ensuring coordination with other functions - in particular Commercial, Visibility, Design, Merch and PR.
*Implement and oversee execution of global marketing campaigns via all media channels.
*Develop and manage advertising, agency and media partnerships.
*Managing and working effectively with external partners and agencies as and when required.
*Define brand KPI's for each marketing program, monitors and assesses them (ROI, brand awareness, brand tracking
*Develop individual country or regional marketing plans.
*Implementation of all marketing-related digital marketing & social media, working hand in glove with the ecom team
*Work with design team on any product lead programs.
*Internal communication of key marketing initiatives and
*Build both new consumers and increased loyalty with existing customers
*Develop and deliver ever-more effective trade marketing support, to outlets and wholesale in particular.
*Increasing support provided for store events
*Create and manage the communications schedule for the Marketing team.
*Develop social media strategy.
*Ensure the effective line management, support and development of the Graphic Designer, Trade Marketing Manager and Marketing Assistant
*Budget management and accountability
*Directly responsible for the P&L of the marketing budget
Related jobs
  • Salary £40000 - £45000
  • Contract Permanent
  • Location London
  • Industry Fashion
  • Description eCommerce Manager - Fashion & Homeware 12 month FTC London £45k +bens This international clothing brand, born in the US many years ago, is looking for an experienced eCommerce Manager to work on a 12
  • Salary £25000 - £27000
  • Contract Permanent
  • Location West End, London
  • Industry Fashion
  • Description My client is one of London's most sought-after facialist. Loved by A list celebrities, beauty editors, socialites and facial obsessives everywhere, her Skinesis treatments and products have become
  • Salary Negotiable
  • Contract Permanent
  • Location South West England
  • Industry Retail, Fashion
  • Description Rare opportunity to join this much loved brand and define global category strategy.
  • Salary £24000 - £26000
  • Contract Permanent
  • Location London, Ohio
  • Industry Fashion
  • Description Social Media & Content Executive- Leading premium fashion brand- London based This is a fantastic opportunity to join a creative, premium fashion brand with a strong presence in the market
Profiles Presents: The Road to Ecommerce
10 May 2018
Profiles Presents: The Road to Ecommerce
  An interview with luxury fashion Ecommerce Director Pamela Reynolds.    Profil...