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Marketing and CRM Manager

  • Salary: Negotiable
  • Contract: Permanent
  • Location: Essex
  • Industry: Retail
Job description My client, a specialist Retailer (online & brochure) with ambitious online growth plans, seek an experienced Marketing & CRM Manager to manage the team of 6 and be responsible for all customer retention and engagement. This is a new role working alongside the Acquisition Manager - combining your skills you will create an end-to-end customer journey.

The Role

* Manage the strategic customer retention & engagement roadmap to drive up customer engagement and order frequency
* Run the customer email program, to include promotional and trigger campaigns across UK and International markets
* Run the Catalogue marketing program plus any Direct Mail campaigns
* Oversee the customer social media strategy ensuring in-house content is maximised
* Functions will include Email, Database & Analytics, Catalogues, Social Media, PR and Brand.
* Large budget responsibility and external supplier management.

The Candidate

* A strong background in CRM and Marketing within Retail or FMCG
* A mix of being data led but with a flair of creativity and an eye for design
* Proven success within customer loyalty programs
* People management experience and a desire to grow a team

My client is well established with a core and growing customer base but with no current retention or loyalty programme (other than email marketing). This is a great opportunity for a strong consumer Marketing & CRM who wants to own the retention customer journey.

Please note this role is not commutable by public transport.

Profiles Creative is acting as an Employment Agency in relation to this vacancy.
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