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PR & Social Media Executive - Premium Brand

  • Salary:
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description

Are you looking for a new opportunity with a leading premium fashion brand? Do you have excellent premium fashion press contacts? Are you a social media expert? Then this could be the role for you! 


My client is an ambitious, go-getting brand with a hunger to challenge themselves and progress. They are looking for like minded people to join the business and help them become the best premium brand out there. 

The PR & Social Media Executive will be responsible for: 

- Supporting the implementation of the Global Social Media & PR Strategy. 

- Developing brand awareness, generating inbound traffic to all retail platforms, 

- Encouraging product adoption by media and influencers and ultimately consumer acquisition 

- This role coordinates with the internal Brand Communications, E-Com and Creative Services teams to support their respective missions. 


The areas you will work in will be: 


Social Media 

• Support Social Media Manager with the implementation of the global social media strategy 

• Support on implementation of the social media calendar and scheduling social posts across Facebook and Twitter ensuring consistent engaging and inspirational tone of voice and timely delivery. 

• Upload and maintain the social content sharing system for all wholesale and international partners 

• Consistent day-to-day customer engagement across all social media channels using inspiring and engaging tone of voice delivering a memorable customer experience. 

• Support Blogger outreach program maintaining and building brand ambassador/ influencer network to spread the word about the Company, 

Events, gifting and reporting on all activities 

• Consistent monitoring of key competitor and other global brand social activities and initiatives providing feedback on insights. 

• Support on weekly reporting. 


PR 

• Support Press Officer with implementation of the global PR strategy 

• Build and develop contacts with all target media securing media appointments at junior editor level 

• Consume all target media on a day to day basis building knowledge of titles, editors, PR opportunities and target readership 

• Consistent monitoring of key competitor and other global brand PR activities and initiatives providing feedback on insights. 

• Update and build on existing press and opinion former database 

• Management of all samples and timely call backs of all outstanding samples 

• Support Press Officer on International sample/collateral delivery 

• Support on all press events 

• Evaluate and produce monthly PR reports 

• Save all press coverage achieved monitored via Durrants and google searches, distributing key coverage internally on a weekly basis 


Above all, you are a Brand Ambassador, from the way you present yourself to the knowledge you have of our brand and the enthusiasm and motivation that drives everything you do. Your role is to uphold the Brand's image at all times. 


If this sounds like you, get in touch ASAP!

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