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PR Executive- Fine Jewellery

  • Salary: £28000 - £32000
  • Contract: Contract
  • Location: London
  • Industry: Agency, Fashion
Job description PR Coordinator - Maternity Cover 12 month contract- £28-32K

The Brand:

My client is leading fine jewellery brand who pride themselves of their heritage, and family-feel working environment. They are highly successful having the good fortune to call some the worlds most famous elite and royals as their customers.

This role

The PR Executive is responsible for providing the development, marketing and promotion of the brand in line with the company's annual communication strategy.

Key Responsibilities

*Handle all send outs for editorial and celebrity dressing - liaising with merchandising, logistics and retail to locate and pull stock.
*Conduct appointments with journalists, stylists, celebrities and VIP's to loan product.
*Use SAP to process all loans
*Respond to requests from UK and ROW journalists for high res imagery and press releases and subsequent credit information.
*Manage interview requests for the CEO of the Brand: setting up telephone interviews and answering Q&A's
*Pitch new collections and news stories to long lead, short lead and online publications.
*Identify opportunities for product placement and features.
*Create and then distribute press releases for all new collections and brand news (new ad campaigns, website, awards, collaborations etc).
*Generate and distribute media alerts for celebrity dressing to appropriate media.
*Act as the global hub for the US Agency so that they may distribute brand news/launches etc in the US.
*Handle requests from US Agency for quotes, interviews, product for shoots, credits.
*Build and maintain relationships with editors and stylists; sharing with them brand news and collections relevant for their publication
*Collate and maintain up to date press lists (short lead, long lead, online, celebrity, trade, international).
*Evaluate all press coverage generated globally to produce monthly reports.
*Arrange security guards to accompany high value jewellery to photo shoots
*Organise press days and press launch events: distributing invitations and following up with journalists to confirm their attendance then conducting appointments on the day.
*Liaise with the design team to understand inspiration behind new collections t
*Secure appointments with US journalists for Couture then conduct appointments to promote new collections.
*Put together seasonal look books
*Maintain relationships with sponsors and brand partners
*Manage special projects with charities and brand collaborations (Handle charity requests for donations.

SKILLS & EXPERIENCE

*Highly organised and with an excellent attention to detail
*Previous PR experience with the luxury sector is essential
*Previous PR experience with jewellery is an advantage
*Previous experience of using SAP
*Good command of both written and spoken English, spelling and grammar

If this sounds like you, please sen your CV asap to:
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