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Retention & Growth Marketing Manager - Global Tech

  • Salary: £55000 - £70000 + Bonus & strong benefits
  • Contract: Permanent
  • Location: London
  • Industry: Corporate, Other
Job description Retention & Growth Marketing Manager

Central London
Global Technology

My client is a leading technology innovator who create software used by worldwide manufacturers, banks, telecommunications companies and the likes of Amazon, Google, Netflix. Along with supporting pioneering Artificial Intelligence and data centres worldwide they are at the forefront of the development of applications used by almost any device connected to the IOT.

With offices in multiple countries, this company represents a global outlook on software development, with the vision and refreshing feel of a vibrant start-up.

Reporting directly into the Global VP of marketing this is a newly created role where duties and key responsibilities include:

*Own key retention and growth marketing programs, leading the analytics, strategy development, execution, reporting and continuous improvement loop on these initiatives.
*Understand customer needs through surveys, interviews, and product usage and be a conduit for the voice of the customer to the product team and the company.
*Develop, test and implement life cycle marketing strategies aimed at optimising engagement, loyalty, retention and growth.
*Collaborate on the creation of segmented on-boarding and engagement programs for customers that drive active use of products and ultimately retention.
*Manage cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution.
*Establish business requirements for analysis and reporting on the success of programs and retention revenue.


Skills:
*Must be degree educated
*3-5 or more years of experience at B2B SaaS, cloud or business strategy consulting firm, - ideally with at least two years running retention marketing programs in a SaaS or related B2B business.
*Data-Driven Marketer: Comfortable with large sets of digital marketing and product usage data to glean critical insight to inform marketing and conversion strategy
*Record of success in a fast-moving, technical environment




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