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Retention Manager - Premium Baby Clothing

  • Salary: £30000 - £35000
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Retention Manager - Premium Baby Clothing
London
£30-35k

This award-winning brand were launched a few years ago and are going from strength to strength. They have some very loyal customers and a lot of data so they are introducing a Retention Manager to the eCom team

This is an excellent opportunity to help shape the growth of a fantastic brand with good values. The work will be very interesting and rewarding and there is a lot of scope for growth. Not purely an email marketing role - they are launching some new initiatives soon that you will be involved in - such as subscription and member services - so there is a lot of scope here

The role

*Execute and optimize multi-channel marketing campaigns, including automated lifecycle, triggered, transactional and one-off campaigns - very strategic role
*Leadership of subscription and membership services as they launch
*Cohort analysis, CLV calculations and forecasting
*Track and monitor campaign performance and audience behaviour to inform future strategies and campaigns to increase loyalty, engagement and conversion
*Influence digital content plans to ensure a seamless customer journey for all email campaigns
*Continuously create, experiment and optimize automated email flows to maximize acquisition and retention
*Manage monthly communication calendar
You
*Analytical mindset with a highly commercial approach to data, extracting actionable insights
*Extensive knowledge of email best practices including ESP optimisation, A/testing, delivery and deliverability issues, customer segmentation
*Proven track record of developing compelling, creative and immersive email campaigns
*Proven experience in data segmentation and creating customer communication flows
*Digital analytic skills across web analytic tools, ideally GA and ESP reporting
*Experience working in fast growth start-up and/or within subscriptions/ecommerce would be ideal
*Above all a passionate, driven attitude
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Profiles Partners with the London Venus Awards
27 Jul 2018
Profiles Partners with the London Venus Awards
We are very proud to announce that Profiles Creative have partnered up with the Venus Awards and wil...