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Retention Manager - Premium Baby Clothing

  • Salary: £30000 - £35000
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Retention Manager - Premium Baby Clothing

This award-winning brand were launched a few years ago and are going from strength to strength. They have some very loyal customers and a lot of data so they are introducing a Retention Manager to the eCom team

This is an excellent opportunity to help shape the growth of a fantastic brand with good values. The work will be very interesting and rewarding and there is a lot of scope for growth. Not purely an email marketing role - they are launching some new initiatives soon that you will be involved in - such as subscription and member services - so there is a lot of scope here

The role

*Execute and optimize multi-channel marketing campaigns, including automated lifecycle, triggered, transactional and one-off campaigns - very strategic role
*Leadership of subscription and membership services as they launch
*Cohort analysis, CLV calculations and forecasting
*Track and monitor campaign performance and audience behaviour to inform future strategies and campaigns to increase loyalty, engagement and conversion
*Influence digital content plans to ensure a seamless customer journey for all email campaigns
*Continuously create, experiment and optimize automated email flows to maximize acquisition and retention
*Manage monthly communication calendar
*Analytical mindset with a highly commercial approach to data, extracting actionable insights
*Extensive knowledge of email best practices including ESP optimisation, A/testing, delivery and deliverability issues, customer segmentation
*Proven track record of developing compelling, creative and immersive email campaigns
*Proven experience in data segmentation and creating customer communication flows
*Digital analytic skills across web analytic tools, ideally GA and ESP reporting
*Experience working in fast growth start-up and/or within subscriptions/ecommerce would be ideal
*Above all a passionate, driven attitude
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