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Salesforce Marketing Cloud Expert

  • Salary: £55000 - £65000
  • Contract: Permanent
  • Location: London
  • Industry: Leisure
Job description Salesforce Marketing Cloud Expert

Responsibilities
Serve as a "platform expert" on all aspects of Salesforce Marketing Cloud (Exact Target) working as a system administrator and with IT and business teams to implement marketing campaigns using Salesforce Marketing Cloud.

Specific areas of responsibility include:
*Working with business team to design, develop, test and implement high quality functional automated email marketing campaigns on the SFMC (ExactTarget) platform
*Implement highly-complex, data driven integrations
*Capture learning from ongoing solution delivery to refine processes and work effort associated with achieving business success
*Onboarding and integrating of new data sources
*Providing team members with technical training as required such as configuration tasks for smart capture forms, workflows, and automations
*Answering queries re: platform features, capabilities, implementation, etc.
*Communicate and collaborate with IT staff and executive and management stakeholders regarding status, technical issues and creative solutions
*Maintain a strong understanding of regulatory requirements and to ensure that solution devised adhere to these principles
*Document best practices and implementation procedures

Experience & Requirements
*Extensive experience using SalesForce Marketing Cloud, experience with other Salesforce products highly desirable
*Extensive experience in marketing automation
*An advanced ability to plan, implement and refine complex and diverse user journeys
*Competent in using ampscript within email templates and landing pages for personalisation and automation purposes
*Good knowledge of SQL queries and their role in relation to Marketing Cloud
*At least 2 years of experience in Salesforce (ExactTarget) development implementing CRM solutions with good command on triggers, batch processes, APIs and web services.
*Salesforce Marketing Cloud (ExactTarget) certifications highly desirable
*Proven written and verbal communication skills
*Ability to work on multiple tasks and deliver results with timelines
*Excellent interpersonal skills, as well as excellent communication skills, verbal and written to both technical and non-technical audiences that are in a geographically dispersed environment (conference calls, Skype, face-to-face).



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