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Senior Performance Marketing Manager

  • Salary: £50000 - £60000
  • Contract: Permanent
  • Location: London
  • Industry: Travel
Job description Leading UK Tour Operator seek an experienced Senior Performance Marketing Manager with demonstrable skills in managing big budget consumer PPC campaigns as well as solid understanding of all digital marketing channels. In this role you will be responsible for the management and implementation of performance marketing across the UK & IE markets maximizing ROI and optimization opportunities.

Key Responsibilities:
*Management and implementation of PPC, Meta and re-targeting channels, optimising activity to drive profitable growth. Work closely with the Senior Paid Performance Marketing Manager and Marketing Director for guidance and expert insight.

*Regular (daily, weekly) reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to inform implementation recommendations for optimization

*Maintain a structured copy performance monitoring and testing matrix for PPC and re-targeting activity.

*Work collaboratively with the E-Commerce team, Trading Analysts and IT Developers (Performance Marketing) to analyse landing page performance, bounce rates, quality score to inform changes to optimise performance. Present compelling cases for change to drive improvement.

This is a great opportunity to join this growing brand with a strong sense of team and a fast paced, can do environment
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Profiles Profile: Lucy Dudley
31 Jul 2017
Profiles Profile: Lucy Dudley
We've interviewed our Freelance Champion Lucy Dudley to see what life is like as an Associate Manage...