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Web Analyst - Contemporary Fashion Brand

  • Salary: £45000 - £50000
  • Contract: Permanent
  • Location: London
  • Industry: Fashion
Job description Web Analyst - Contemporary Fashion Brand
Central London

A premium fashion brand are looking for a Web Analyst to join their fast growing Ecommerce team

They're a company very focused on their values so they are looking for someone that shares their passion for these. Personality is an important part of this role so if you're focused on titles and hierarchy this won't be the role for you. However, if you love being part of a flat structure that allows you to innovate and grow then read on

The Web Analyst is a brand-new role to the team so it's a very exciting opportunity for someone to come in and grow this area for them. You will be looking across the full site - setting up processes, educating the teams, looking at ways to improve the site etc. You will have a lot of ownership with the support of the eCom team

Stable, well known brand with modern offices and a lovely work ethic. Additional benefits include discounts, pension, health, travel loans and more

The Role

*Analyse digital presence and provide recommendations for improvements
*Collect and analyse customer behaviour and web data. You will provide the foundation for the teams to make solid business decisions.
*Evaluate how different sections of the site contribute to sales online and customer behaviour onsite
*Responsible for A/B and multivariable testing set up
*Develop and improve web analysis together with IT department
*Support the E-commerce team, Marketing team and various other teams with analysis
*Educate other teams within Online Sales in Web Analytics, Adobe Suite, SEO tools, Core metrics including LIVEview and Google Analytics.

Skills Required

*Experience in a similar role within an Ecommerce environment
*Very analytical and a problem solver
*Strong leadership skills - you will be educating the teams in web analysis
*Experience in SEO/ SEM
*Have a good understanding of Traffic Drivers
*Preferred to have experience in Hybris e-commerce platform
*Experience in AEM, Adobe Suite, SEO tools, Core metrics including LIVEview and Google Analytics and Tableau
*Basic knowledge with HTML and JavaScript

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