B2B PPC Specialist (with a UX twist)

My client is a leading provider of marketing and communications to large businesses across the UK. A group of companies/agencies with expertise in direct marketing, CRM and communication.

We are seeking a results-driven B2B PPC Marketing Specialist (ideally with knowledge of UX), to join this dynamic and growing internal marketing team. This performance-based role is crucial in driving lead business generation efforts through paid search, display advertising, and inbound marketing strategies.

The ideal candidate will have a proven track record of creating and optimizing campaigns that deliver measurable results and contribute directly to our company's growth.

The Role

• Design, implement, and manage pay-per-click (PPC) campaigns across multiple platforms.

• Continuously optimise campaigns for performance.
• Conduct keyword research.
• Create compelling ad copy.
• Implement and manage retargeting campaigns.
• Utilise marketing automation tools.
• Collaborate with the content team to align PPC and inbound strategies.
• Manage campaign budgets.
• Conduct UX research including user testing, surveys, and behaviour analysis. 
• Analyse website analytics, heatmaps, and user journey data.
• Create and implement A/B tests.
• Provide recommendations for improving site architecture, navigation, and content structure. 
• Monitor and optimize website performance.
• Collaborate with developers to implement UX improvements.
• Create wireframes and prototypes for new landing pages and site features. 

The Person

• Ideally a minimum of 2+ years of experience in PPC advertising and inbound marketing, with a focus on lead generation.
• Proven track record of successful campaign management and optimisation
• Google Ads and Google Analytics certifications
• Strong understanding of SEO principles and how they complement PPC strategies.
• Experience with marketing automation platforms (HubSpot preferred.)
• Proficiency in using analytics tools to measure and report on campaign performance.
• Strong written and verbal communication skills.
• Desired experience with UX research tools (e.g., Hotjar, UserTesting).
• Understanding of conversion rate optimisation principles.
• Basic HTML/CSS knowledge.
• Familiarity with wireframing tools (e.g., Figma, Adobe XD).