CRM Executive - Fashion

Location(s)
London
Location(s)
Permanent
Industry
Fashion

Job description

CRM Executive – FASHION

 

Fast moving and vibrant fashion brand seek an experienced CRM Executive or (Email Marketing Executive) looking to join a fun, digital CRM team. Supporting the CRM team, you will set up and deploy daily email marketing and push campaigns specifically driving customer retention. Ideally you will have experience of working in CRM or Email Marketing in a large B2C brand and working with large scale CRM platforms (Emarsys a plus!) This high street fashion powerhouse are investing heavily in their CRM and Digital Loyalty proposition and offer a great hybrid working environment, lots of development and a huge staff discount across their ranges.

The role

  • Defining multi-channel strategies across email and in-app to drive customer retention through automation programmes and adhoc campaigns. 
  • Generate new innovative ideas for the loyalty and app testing roadmap, execute the test plan and measure its effectiveness. 
  • Set up and deploy email, push and in-app marketing campaigns – managing all stages of the process including building the campaigns in the ESP, setting up the audiences, carrying out relevant testing, approvals and scheduling, ensuring timely delivery.
  • Utilise insight, data and competitor knowledge to drive continuous improvement 

This high street fashion powerhouse is investing heavily in their CRM and Digital Loyalty proposition and offer a great hybrid working environment, lots of development and a huge staff discount across their ranges. 

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