Digital Marketing Manager - Leisure / Retail

Salary
£50,000 - 55,000 per annum
Location(s)
Permanent
Industry
Leisure
Industry
Retail, Fashion & Beauty
Industry
Travel & Leisure

Job description

In operation for over 15 years – this family-led, hugely successful restaurant businesses continues to go from strength to strength nationwide!

Working for a fast-growth restaurant brand, this company is all about food with personality, cooked with expertise and shared with generosity.

We are looking for a Digital Marketing Manager to own the digital marketing strategy & budgets, manage an Exec and also the agency relationships.

This is a hybrid role - 3 days at HQ or local restaurant, 2 days remote - Very commutable Surrey HQ!

The Role

·         Develop digital marketing strategy to hit overall business and marketing objective.

·         Lead paid media strategy, working with agencies to deliver multi-channel campaigns, including, PPC, paid social, display etc.

·         Brief and manage content and digital agencies to develop compelling creative cross-channel content.

·         Lead on the brand’s social media channels & agencies.

·         Lead SEO strategy, working with agencies and wider team, to deliver content programme, web optimisation, and online listing performance.

·         Manage and update the website, working closely with wider team on content and UX updates.

·         Work with the brand team to execute brand initiatives across digital channels.

·         Manage the brand’s influencer programme.

·         Monitor the marketplace and competitors, keeping the business informed of industry initiatives and key developments.

·         Use tools such as Google Analytics, Facebook Business Manager and social listening to help influence the overall marketing strategy and make informed decisions.

·         Own all digital reporting and be responsible for gathering insights to share with the wider marketing and senior executive team.

The Person 

·         Ideally at least 3-4 years working in a B2C Digital Marketing role - Restaurants / hospitality / Leisure / Destination industries would be ideal - however very open as personality & drive is more important!

·         A real positive, can-do attitude - passion for the brand really counts!

·         Knowledge of/ Confidence in managing strategy/budgets across these channels:

·         Web / UX, SEO / Content Marketing, Online listings, Social platforms, Paid Digital : PPC & Social, Meta, Influencer programme management.

·         GA4 analytics / reporting.

·         A love of tasty food really helps!

 

Olivia Paviour

Consultant

Olivia Paviour

Principal Consultant
Contact Us

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