Digital Marketing Manager

Location(s)
London
Location(s)
Permanent
Industry
Fashion

Job description

Exciting fashion brand enjoying fast growth are expanding their Digital & Ecommerce Division and have a new opportunity for an experienced Digital Marketing Manager to develop and execute the digital marketing strategy across all channels, including paid search, paid social, affiliates, email, SEO and display.

The role:

  • Customer acquisition and retention across all channels, including paid search, paid social, affiliates, email, SEO and display
  • Continually optimise performance; trading each channel and leveraging data and tech to maximise campaign efficiency
  • Effectively manage the digital marketing budget and optimise ROAS
  • Forecast key performance metrics for each channel in line with business objectives
  • Provide daily, weekly, monthly and quarterly reporting using Google Analytics / GA4 as well as each channel’s own attributed reporting (Facebook Business Manager, Google Ads, Rakuten, etc)
  • Develop testing plans across the channels including creative, copy, landing pages and user flows to optimise conversion
  • Build and maintain relationships with digital agencies and affiliate partners
  • Input into in the Ecommerce strategy, including the website development roadmap and international growth

You must have a minimum of 5 years’ experience (gained in D2C Fashion/ Retail) in Digital Marketing with an expert knowledge of Paid Search, Paid Social, Affiliates, SEO & Display and track record of driving growth across key performance metrics including revenue growth and ROAS targets.  The business is on an exciting hyper-growth trajectory and so there’s never been a better time to join and make your mark as we take the brand to the next level.

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