Marketing Channel Planner

Working for a global leader in the commercial and residential real estate space; this exciting and unique in-house role is a fantastic opportunity to be responsible for the lifecycle of a variety of omni-channel marketing campaigns & channels - ensuring both long and short-term strategy.  From launch impact through to campaign longevity.

Listening to the business andthe Market to deliver Marketing Channel and Channel Mix recommendations.

The Role

• Work with internal stakeholders to confirm proposals, understand business objectives, proposed campaign investment, qualify goals and plan strategy.
• Advise and agree on on-target audience and messaging.
• Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.
• Planning, briefing, reviewing and approving assets.
• Establish success criteria and KPIs and continuously monitor and provide insight and learnings.
• Work in tandem with multiple internal teams and channel heads, including Campaign managers for delivery.

The Person

• Ideally at least 3 years in a relevant Marketing Planning / Account Management role (in-house or agency).
• Previous experience managing end-to-end marketing campaigns utilising the full marketing mix.
• Data literate and confident to report on campaign results.
• Confident communicator and strong presentation skills.

• Ability to prioritise and multi-task while managing projects.
• Strong sense of creativity and an eye for design and detail