Paid Media Campaign Manager - Search / Display / Shopping

Working for a leading D2C e-commerce and retail business in the food & drinks space – This global, multi-brand business is looking for a PPC Marketing Campaign Manager to plan, implement and optimise the search accounts for its largest UK B2C brand.

The Role

• Bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
• Detail-oriented with hands on management and optimisation of PPC campaigns (text, shopping, YouTube) across multiple search engines and brands.
• Working with the wider team to deliver strong channel performance against business CPA targets.
• Test and learn – you can set up, run and report on considered PPC experiments to strive to improve our campaign ROAS and CPA.
• Using your expertise of PPC to improve our spend efficiency and strive to seek out areas for growth.
• Conducting keyword and competitor research.
• Creating relevant and compelling adverts to maximize campaign performance and ad quality score.
• Daily engagement and collaboration with internal teams to align strategy.
• Provide scheduled and ad-hoc PPC reporting to the wider business and senior stakeholders.
• Setup and optimise retargeting campaigns across GDN.

The Person

• Ideally at least 1-2 years + in a B2C Paid Search / PPC role.
• Strong experience with the following paid search areas Google, Microsoft, Display, Shopping, GMC & YouTube either in-house or agency side.
• Experience managing Paid Search campaigns, including search, display and YouTube.
• Experience using SA360, Google Analytics.
• Shopping feed management.
• PPC budgeting and forecasting experience.
• Excellent communication and relationship-building skills, able to work collaboratively with colleagues across all levels and departments.
• Google ads accreditations.
• Proficient in Excel to create reports and utilise large amounts of data.