PR Manager

This sustainable fashion brand has dominated the market in recent years and with global expansion show no signs of slowing down.  They have a rare opportunity for an experienced PR & Influencer Manager to join the team – you must have experience working in a large digital focused fashion brand with a strong cultural interest and micro trend focus.  If you love what you do and want to work in an incredible team who can match your passion and energy in a fast growth brand then this role is for you!

  You will build and deliver the PR strategy with a focus on amplifying their brand storytelling through key media, influencers and events. In collaboration with the PR agency, you will strategy drive buzz and excitement through press, talent & events.

The role:

• Develop PR strategy surrounding all key brand moments, product launches, global events and partnerships, identify the hero products, stories and talent to communicate the brand to a global audience building brand value & awareness with clear objectives & KPIs.
• Collaborate with the wider marketing and product teams to tell the right stories about the right products at the right time.
• Manage the London based PR agency, to deliver clearly set quantitative and qualitative results through core media that matter.
• Act as brand guardian across comms channels
• Develop and enhance PR reporting and analytics systems to report ROI of all activity and benchmark against strategic planning with aa test & learn approach.
• Drive a clear gifting strategy, ensuring that we are seen on the right people at the right time, at the right events.
• Deliver experiential and community events to engage core media, talent and customers to build brand positioning and drive buzz and excitement.

Reporting directly to the Head of Brand, this role has huge scope in a rapidly growing business, this fantastic brand offer hybrid working and a central London office.