Search Marketing Manager - PPC & SEO

Salary
£40,000 - 45,000 per annum
Location(s)
London
Location(s)
Permanent
Industry
Leisure
Industry
Retail, Fashion & Beauty
Industry
Agency
Industry
Fashion
Industry
Travel & Leisure

Job description

This leading e-commerce & retail brand in the home furnishings space is looking for a superstar Search Marketing Manager to lead and optimise some of their key digital acquisition channels across paid and organic search.

Reporting into the Customer Acquisition Manager you'll also contribute to overall digital marketing efforts with a focus on maximising biddable campaign performance to exceed sales goals.

My client has got some ambitious growth plans and their performance channels are absolutely critical to their success, so we're looking for a super smart A-player with bags of passion who'll play a pivotal role in them to the next level!

This is a hybrid role – 1-2 days a week in the very cool West London HQ.

The Role

  • Own the PPC budget and roadmap.
  • Plan and manage paid activity across Google and Bing, including their shopping feed.
  • Hands-on day-to-day PPC management, including managing bids, budgets, and creative/landing page testing.
  • Weekly and monthly reporting, providing insight into performance across time and categories, and opportunities for scale and efficiency.
  • Track and report on performance against key SEO metrics include rankings and traffic, link profile and crawl stats.
  • Understand drivers of search engine performance of the website and provide recommendations to improve.
  • Liaise with web and creative teams to ensure that website is search-friendly and drive technical SEO optimisations.
  • Manage optimum tracking and attribution set-up, understanding the role of search as part of a complex customer journey.
  • Line management of a junior exec.

The Person

  • Ideally a minimum 2-3 years' hands-on paid search and shopping campaign management experience, preferably in a fast-growing environment, e-commerce experience a plus.
  • Deep proficiency in Google Ads.
  • Exceptional analytical skills and affinity for data interpretation.
  • Excel and Google Analytics expertise, including GA4.
  • Methodical and data-driven approach to testing and optimisation.
  • Keen attention to detail and a proactive, can-do attitude.
  • Experience managing either paid social or display campaigns.
  • Experience managing digital campaigns for a multi-touchpoint, multi-channel retailer
  • Experience with Google Ads scripts and bid management tools.
  • An understanding of attribution modelling and the challenges and opportunities presented by long customer purchase journeys.
  • A dab hand at the art of effective copywriting.
Olivia Paviour

Consultant

Olivia Paviour

Principal Consultant
Contact Us

Jobs you might also like


  • Freelance Art Director - Inside IR35
    Salary
    £300 - £400 per day
    Location(s)
    Temporary
    Industry
    Retail, Fashion & Beauty
    You will be a Mid-Weight Freelance Art Director who has experience working with retail clients. You will be comfortable conceptualising and executing both printed and digital assets.   You will...
  • Inclusion Director
    Salary
    £70,000 - £75,000 per annum
    Location(s)
    Permanent
    Industry
    Other
    Profiles Creative are proud to have partnered with a pioneering and global award-winning DE&I consultancy. Renowned for their approach to growing inclusive cultures, brands and communities – we...
  • Freelance Designer - Infographic Specialism
    Salary
    £250 - £325 per day
    Location(s)
    Temporary
    Industry
    Agency
    Are you a Freelance Designer with a passion for creating informative and engaging infographics? Do you pride yourself on turning complex data into visually compelling narratives?    My...
  • Senior Creative / CD (Design Background)
    Salary
    £400 per day
    Location(s)
    Contract
    Industry
    Corporate
    Industry
    Agency
    Are you a Senior Creative or CD that has worked on big household brands and has agency and financial services experience? I'm looking for a CD / Senior Creative with a design background for a...
  • Mid-Senior Copywriter
    Salary
    £50,000 - £55,000 per annum
    Location(s)
    Contract
    Industry
    Corporate
    Looking for a mid-senior Copywriter to start in March, likely until the end of the year, for a Financial Services company - to work across their full portfolio, so lots of brand partnerships and lots...
  • Freelance Designer / Creative Artworker – Charity Fundraising Specialism
    Salary
    £225 - £300 per day
    Location(s)
    Temporary
    Industry
    Other
    Are you a freelance Designer with experience in designing for charity fundraising projects, specifically Direct Mail campaigns?   My agency Client works with a number of the UK’s most respected...