Senior CRM & Loyalty Manager

Salary
£80,000 per annum
Location(s)
Permanent
Industry
Retail, Fashion & Beauty
Industry
Agency
Industry
Travel & Leisure

Job description

Working for a national retailer - this exciting opportunity is to be responsible for defining and implementing the CRM & Loyalty strategy & program delivery across all marketing channels.

 

This role is to be office based 4 days a week (1 remote) – London HQ.

 

The Role

  • Drive the performance of email marketing

  • Achieve overall customer frequency and retention objectives

  • Optimise store and online journeys to increase customer sign-up and participation in the loyalty program

  • Work closely with the Data & Insights team to use customer data to identify commercial opportunities

  • Build automated campaigns and drive the performance of email marketing

  • Plan and launch broadcast email campaigns based on trading priorities

  • Work closely with the Trading teams to ensure the loyalty program Exclusive Price offers are driving the required outcomes

  • Define a suite of KPIs and measure performance against these

  • Manage a team of 2 x Execs

 

The Person

  • Proven success driving growth via CRM and email marketing strategy & campaigns

  • Solid experience developing customer loyalty programs

  • Highly analytical and comfortable working with data and data teams to identify opportunities

  • Proficient in data driven customer segmentation and building automated campaigns

  • Results focused with a continual Improvement mindset

  • Ability to lead a team through setting direction and driving performance, but comfortable being hands on when required

  • Ability to influence stakeholders to drive cross functional actions required to achieve CRM and loyalty objectives

Olivia Paviour

Consultant

Olivia Paviour

Principal Consultant
Contact Us

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