Social Media Strategist

We are looking for a creative & strategic Social Media Marketing Manager to join this leading B2C packaging & product agency based in the heart of Hertfordshire!

We are seeking a Social Media Marketing Manager to lead social strategy across 3 client brands' digital presence and public relations efforts. Also, to help raise the agency’s own online profile.

This role involves developing engaging content strategies, boosting audience interaction, managing online communities and overseeing promotional campaigns across social media platforms. 

This role is hybrid, their office is in St Albans.

The Role

• Design and execute creative content strategies to maximize engagement and growth, focusing on dynamic posts such as reels, carousels, and videos in collaboration with the Design Team.

• Develop social media strategies with the aim of increasing brand awareness and customer engagement of new and existing brands.

• Conduct hashtag research and apply SEO strategies to expand visibility.

• Analyse performance metrics to refine engagement and growth strategies.

• Manage budgets for paid social advertising campaigns, ensuring optimal performance.

• Direct influencer marketing initiatives and ambassador programs to bolster brand visibility.

• Craft compelling copy for social media posts, ad campaigns, press releases, and marketing materials, ensuring consistency with the brand’s tone and messaging.

• Develop and oversee PR strategies, including press releases and media relations.

• Regularly update social media platforms and manage the distribution of press materials.

• Manage budgets, monitor performance metrics, and report findings to senior management.

The Person

• Ideally at least 2 years of experience working in Social Media Marketing – agency or in-house.

• Proven experience in content creation, digital & direct marketing, and copywriting.

• Strong ability to produce engaging content, including reels, carousels, videos, and written copy.

• Analytical skills for data interpretation and strategy optimization.

• Knowledge of paid advertising, influencer partnerships, SEO, and copywriting best practices.

• Excellent communication and organisational skills, with the capacity to manage multiple projects and collaborate effectively.

• Proficiency with design tools (e.g., Canva, Adobe Photoshop) and social media scheduling software (e.g., Sprinklr, Hootsuite, Buffer).